Social Clubhouse partnered with KAKE Cosmetics to deliver an influencer-led campaign designed to support the launch of the brand’s new Cacao Mascara. The objective was to generate strong brand awareness while creating high-quality content that could be leveraged across both influencer and brand channels.

To align with the product’s wellness-inspired positioning, we produced a curated Pilates event concept that blended beauty, wellness and lifestyle content. The event brought together 15 carefully selected influencers within the beauty and lifestyle space, ensuring the guest list reflected KAKE’s target audience and brand positioning.

Every element of the experience was designed to tie back to the product launch. Guests enjoyed açai bowls and a custom cacao inspired drink, created to complement the theme of the mascara launch while providing visually engaging moments for social content.

Alongside the event, we also produced a dedicated content day, capturing high quality branded assets that could be used across KAKE’s social platforms and future campaigns. During the event, the brand’s founder hosted an exclusive product masterclass, demonstrating the mascara in use and giving influencers a deeper understanding of the product’s formulation and benefits, encouraging more authentic content creation.

To further engage the brand’s wider community, we also ran a social media competition, allowing a member of KAKE’s audience to win a place at the event. This helped extend the campaign beyond influencer marketing and created a sense of community involvement around the launch.

Through a combination of carefully curated influencers, experiential event design and strategic content production, the campaign generated significant exposure across social platforms.

The launch achieved over 1.7 million views across influencer content, successfully introducing the product to new audiences while reinforcing KAKE Cosmetics’ positioning within the beauty and wellness space (the product sold out.)