Social Clubhouse partnered with Regrowz to produce a large scale UGC content campaign designed to support both the brand’s organic social presence and paid advertising efforts.

Our role involved sourcing and managing a network of carefully selected creators to produce authentic, platform native content that aligned with the brand’s audience and product positioning. Regrowz offers a range of beauty and hair care products including hair growth treatments and lash serums, making relatable, real user content an essential part of the brand’s marketing strategy.

For this campaign, we coordinated 30 content creators, each producing five unique pieces of content featuring Regrowz product bundles. This resulted in over 150 individual UGC assets, providing the brand with a large and versatile library of creative content.

The content focused on showcasing real product experiences, highlighting the benefits of the products in a way that felt natural and engaging for viewers. By working with a diverse group of creators, the campaign produced a variety of content styles that could resonate with different audiences and perform effectively across platforms.

The final content library provided Regrowz with a strong bank of assets that could be used across both organic social channels and paid advertising campaigns, giving the brand the ability to continuously test, optimise and scale their creative strategy.